Family firms differ from non-family firms in their resource portfolios and resource orchestration processes, particularly regarding how they integrate financial and non-financial resources. Resource orchestration comprises three interconnected processes—structuring, bundling, and leveraging—that enable firms to build and deploy capabilities for competitive advantage. Family firms face unique challenges because family members often incorporate both financial and non-financial utilities into strategic decisions, with socioemotional wealth playing a central role in preserving family control, emotional attachment, social ties, and intergenerational continuity.
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