Customers' Shifting Priorities in the Digital Age: Boundaries and Benefits

consumer behavior digital transformation customer expectations

Journal of Consumer Behaviour

 Voir l'appel original

Éditeurs invités

  • Madhurima Deb, Indian Institute of Management Kashipur
  • Sheetal Jain, Luxe Analytics
  • Yupal Shukla, IRSSM
  • Sita Mishra, Institute of Management Technology

Synthèse

The objective of this special issue is to investigate how consumers' expectations and demands have changed and increased in the new era of technology.

Thèmes proposés

  • How consumers' expectations and demands have changed in the digital era
  • Impact of technology on customer priorities
  • Evolution of consumer behavior in the digital age
  • Digital transformation and customer expectations