Impactful Research: Advancing Practical and Societal Relevance

Éditeurs invités

• Diletta Acuti, University of Bath
• Mario Campana, University of Bath
• Anirban Mukhopadhyay, Bayes Business School
• Jens Nordfält, University of Bath
• Anne Roggeveen, Babson College

Synthèse

This special issue seeks scholarly research at the intersection of psychology and marketing that produces practical and societal impact. Impact is defined as research that creates positive change beyond academia by addressing real-world issues or providing clear benefits to individuals, organizations, and society. The issue welcomes research from various perspectives, including those developed through partnerships with policymakers, business leaders, nonprofit organizations, and consumer groups.

Submissions should offer rigorous analysis grounded in relevant theory while providing insights into how research can advance theory, influence practice, and address pressing societal challenges. Field-based research is particularly encouraged. The central criterion for acceptance is evidence that research generates meaningful impact on different stakeholders.

Thèmes proposés

• Conceptual contributions that offer new frameworks that help practitioners or society
• Methodological perspectives that offer new or revised methodologies to help achieve and measure real-world impact
• Questions studied empirically from many perspectives, including, but not limited to, those of consumers, retailers, brands, policymakers, nonprofit organizations, communities, and non-human beneficiaries
• Impact articles that offer concrete evidence that supports the impact that the research have on different stakeholders