Transforming Retail and Consumer Marketing Strategies in the Era of the Digital Economy

Éditeurs invités

• Aboobucker Ilmudeen, South Eastern University of Sri Lanka
• Alaa A. Qaffas, University of Jeddah

Synthèse

Synthèse non disponible. Consulter l'appel directement sur le site de l'éditeur.

Thèmes proposés

• Digital transformation in retail and consumer marketing
• Omni-channel retail strategies and the integration of physical and virtual spaces
• Evolution of consumer behavior in digital environments
• Social media's role in brand trust and consumer identity
• Mobile commerce and online marketplaces
• Personalization and customer relationship management in digital contexts
• Distribution channel innovation and supply chain management
• Sustainability and corporate social responsibility in digital retail
• Competitive strategies for businesses navigating digital disruption
• Technology adoption barriers and digital divide in retail