Strategic Marketing, Technology, and Societal Transformation: Ethics, Power, and Social Change

Editors

• Reem Khamis Hamdan, The University College of Bahrain

Description

Marketing has evolved beyond economic value creation to encompass broader social impacts, particularly as digital technologies like artificial intelligence and big data become deeply embedded in society. These advancements enable marketing strategies that influence not only consumer behavior but also societal values and well-being, raising critical questions about ethical implications and power dynamics that remain underexplored in academic literature.

This special issue invites research examining how strategic marketing enabled by technology reshapes society and the accompanying ethical and power concerns. The editors seek both theoretical and empirical contributions that illuminate the relationship between marketing strategies and society, with particular emphasis on ethical issues, power imbalances, and societal consequences of marketing in digital environments.

Potential topics

• Ethical concerns of AI marketing
• Bias and fairness of marketing algorithms
• Digital surveillance and the privacy of consumers
• Power relations and manipulation of consumers by digital marketing
• Social responsibility of influencer marketing
• Mental health/well-being of consumers
• Multidisciplinary marketing and digital inequality
• Power of platforms over consumers
• Social responsibility of marketing and ESG
• Multidisciplinary marketing of brands
• Multidisciplinary marketing in vulnerable communities
• Multidisciplinary marketing of technology and the transformation of the identity of consumers
• Multidisciplinary marketing of the attention economy
• Multidisciplinary marketing strategies during social crises/uncertainty