The rapidly evolving landscape of home robotics presents new opportunities for advertising and marketing. With advances in physical AI making robots more capable of interacting in everyday environments, and demographic shifts creating increased demand for in-home robotics, major technology companies are now commercializing robots for caregiving and other household functions. These robots offer a novel channel for brand engagement, as human-robot interactions can foster emotional connections that position robots as both companions and marketing agents.
This special issue seeks high-quality research examining the intersection of robotics, marketing, and advertising. The journal invites contributions exploring how consumers engage with robotic agents, how these interactions affect brand perception and consumer behavior, and how marketing strategies can effectively leverage robotic technologies. Research employing diverse methodologies and addressing topics ranging from human-robot interaction psychology to ethical and privacy considerations is welcome.