This special issue addresses the rapid integration of AI and generative AI into advertising, which raises urgent questions about transparency, consumer protection, authenticity, and policy. While AI has transformed advertising practices from campaign design to customer interaction, important gaps remain in understanding how AI-enabled advertising operates across media environments and affects consumer welfare, trust, autonomy, and fairness.
The call seeks interdisciplinary research examining opportunities, risks, and responsibilities of AI in interactive advertising. Studies should demonstrate clear connections to responsible AI use, consumer protection, governance, or policy implications, with particular interest in transparency, accountability, and broader societal impact across advertising practices and media contexts.