This special issue examines how visual materials, technologies, and representations shape advertising research. Visual media now pervade communication, and scholars must engage with visuals as research subjects, analytical instruments, and knowledge outputs. The issue seeks systematic examination of how advertising researchers can more rigorously apply visual approaches to their work.
Submissions are welcomed across three dimensions: visuals as data sources (advertising imagery, social media content, visual forms); visuals as analytical tools (eye-tracking, data visualization, computational methods); and visuals as research communication (conceptual diagrams, visual arguments). Contributions should demonstrate how visual methods provide unique insights, draw on methodologies from visual sociology, art history, and related disciplines, or provide practical guidance for researchers new to visual approaches.