This special issue focuses on the emerging intersection of artificial intelligence and sustainable marketing. AI technologies like machine learning and predictive analytics are rapidly transforming marketing practices, while sustainability challenges demand new approaches to shift consumption patterns and market systems. The special issue seeks research examining how AI-driven marketing influences sustainability outcomes at individual, organizational, and system-wide levels.
The integration of AI in marketing presents both opportunities and challenges for sustainability. AI tools can enable personalized sustainability nudges, improve resource efficiency, and support circular economy initiatives. However, concerns include algorithmic bias, privacy issues, transparency challenges, and the risk of reinforcing unsustainable consumption through hyper-personalized marketing. Understanding these dynamics is critical to ensure AI contributes positively to sustainable futures rather than exacerbating environmental and social challenges.
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