Southeast Asia represents a significant yet theoretically under-explored region in international business research. With ten ASEAN economies forming the world's fifth-largest economic bloc and attracting substantial foreign investment, the region presents unique phenomena including supply chain reconfiguration driven by China-plus-one strategies, the emergence of regional multinationals, and institutional diversity across countries with different political systems and development stages.
Despite its empirical importance, Southeast Asia remains underrepresented in leading international management journals, where research focuses predominantly on China and India. This special issue seeks contributions that treat Southeast Asian phenomena as theoretically generative rather than merely illustrative. It particularly encourages submissions from scholars based in the region and aims to develop international management theory beyond existing BRICS-centric frameworks by leveraging the region's distinctive features including family capitalism, ethnic-Chinese business networks, state-linked enterprises, and ASEAN-level institutional structures.
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