Despite calls to consider context in Organizational Behavior (OB) and management research, the broader OB and management literature has largely ignored family firms and the experiences and employment dynamics of their employees. OB research samples often are drawn without considering the nature of the settings involved or any potential impact on the variables of interest. Since family firms are a common type of business, ranging from sixty-five to ninety percent worldwide, samples in many OB and management studies likely conflate respondents from family and non-family firms. Such conflation can mask differences in behavioral processes that can result in erroneous inferences.
Treatment of family/non-family business as a dichotomous moderator only allows general differences to be noted without theoretically comparing psychological processes at the individual, team, and organizational levels. Moreover, since there is considerable heterogeneity within family firms, grouping employees working in different family firms together will likely forego important across family firm contextual differences in OB processes. Most studies in family firm research have been described as 'context-less'.
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