This special issue seeks research exploring how consumers can make wiser choices and how innovation can better serve consumer and societal flourishing. The focus encompasses understanding consumer wisdom—the capacity for informed, ethical, and sustainable decision-making—alongside innovations designed to promote wellbeing rather than merely maximize consumption. The work also addresses how public policy can create environments that support these goals.
The special issue welcomes research from marketing, economics, public policy, behavioral science, and related disciplines that examines the interconnections between consumer behavior, innovation strategies, and policy frameworks. Submissions may explore mechanisms for improving consumer decision-making, designing responsible innovation, and implementing policies that advance both individual and collective flourishing.