More supportive or more distractive? Investigating the negative effects of technology at the customer interface

Éditeurs invités

  • Eleonora Pantano, Bristol
  • Jamie Carlson, Newcastle
  • Konstantina Spanaki, Audiencia
  • George Christodoulides, AUS

Synthèse

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Thèmes proposés

  • persuasion attributes and characteristics of supporting customer facing technology vs distracting technology
  • mindful approaches for mitigating the distractive and negative effects of technology in consumption experiences (i.e., sensory overload, technostress, motion sickness, frustration, compulsive use, dehumanization and depersonalization of service/tourist experiences, consumer well-being)
  • supporting VS distracting technology effects in consumption experiences such as retailing, tourism, services, luxury brands
  • incorporating VS reducing multiple sensory cues in customer facing technology with brand experiences
  • technology impacts on the threshold of consumer consciousness, and resulting impacts on consumer behaviour
  • negative technology impacts on visual attention of consumers towards atmospherics and other environmental brand stimuli within consumption experiences
  • consumer responses (cognitive, affective and behavioral) to technology distraction in consumption contexts
  • technostress and the relevant negative effects on consumer decision making and their well-being
  • the impact of technology distraction on bottom line measures
  • the impact of technology distraction on consumers’ post-experience regrets
  • the effect of technology distraction on consumers’ perceived brand image/authenticity of luxury brands, services and tourism experiences