This special issue examines how algorithmic systems shape markets, organizations, and consumer behavior beyond their technical applications. The focus extends to understanding how these systems influence competition, value distribution, market access, consumer decision-making, and broader societal outcomes including fairness, inclusion, and sustainability.
The call invites research across three interconnected domains: markets, consumers, and organizations. A key emphasis is balancing economic performance with social value creation, addressing algorithmic bias, pricing practices, and inequalities while identifying conditions under which algorithmic integration benefits society.
The special issue prioritizes practical research bridging marketing theory with real-world algorithmic system design and governance. Studies using diverse methodologies are welcomed, particularly those offering actionable insights for managers and policymakers.