Lifestyle entrepreneurship represents a growing but fragmented research area that extends beyond traditional profit-maximization approaches to encompass quality of life, personal fulfillment, and work-life balance. These entrepreneurs prioritize autonomy and alignment with personal values while establishing ventures often in tourism, hospitality, crafts, and creative sectors, frequently in rural or low-density areas where they contribute to local economic development and cultural preservation.
Despite increasing recognition of its significance, existing research lacks an integrated perspective examining both entrepreneur characteristics and their operational ecosystems. Lifestyle entrepreneurs face persistent challenges including financial instability, seasonal market dependence, and insufficient institutional support, while contextual factors such as social networks, public policies, and cultural influences significantly shape their business structures and community interactions.
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