Imagery, Attention and Destination Governance - From imagery to impact: how visual media shape tourism behaviour, space and governance

Editors

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Description

This special issue examines how visual media and imagery influence tourism in multiple dimensions. The focus encompasses how visual representations drive tourist decision-making and travel behaviour, how images direct tourist attention and shape experiences, and how visual communication strategies function in marketing destinations.

The collection seeks contributions investigating the governance aspects of tourism imagery, including how visual representations are controlled and shaped by destination management, as well as the role of emerging technologies like augmented and virtual reality in transforming how potential and actual tourists engage with destinations.

Potential topics

• Visual media and tourism imagery as drivers of destination choice and travel behaviour
• Tourist attention and gaze: how visual representations shape what tourists see and experience
• The role of social media imagery, photography and visual content in tourism marketing and promotion
• Visual governance of tourism spaces and destinations
• Authenticity and representation in tourism imagery
• The impact of augmented reality, virtual reality and digital visualization technologies on tourism
• Photography, visual culture and the tourist experience
• Tourist photography and user-generated content as forms of destination representation
• Landscape aesthetics and visual appeal in destination branding
• Cultural representation and stereotyping in tourism imagery