kerostig | Tag : social media marketing https://kerostig.org/tag/social-media-marketing/ Derniers appels à publications avec le tag 'social media marketing'. Wed, 30 Sep 2026 23:01:56 GMT https://validator.w3.org/feed/docs/rss2.html https://github.com/jpmonette/feed fr kerostig | Tag : social media marketing https://kerostig.org/public/favicon/android-chrome-96x96.png https://kerostig.org/tag/social-media-marketing/ Notices : kerostig © 2026. Le texte des appels appartient à leurs éditeurs. <![CDATA[The Challenges of Social Media Influencers: AI Integration, Strategic Agency, and New Business Models in Global-Local Digital Markets]]> https://kerostig.org/call/wiley-the-challenges-of-social-media-influencers-ai-integration-strategic-agency-and-new-business-models-in-global-local-digital-markets/ wiley-the-challenges-of-social-media-influencers-ai-integration-strategic-agency-and-new-business-models-in-global-local-digital-markets Sat, 29 Aug 2026 11:29:31 GMT

Raffaele Filieri, Audencia Business School

Elmira Djafarova, Northumbria University

Margot Racat, IDRAC Business School

Veronika Keller, Szechenyi Istvan University

Rickard Enstroem, MacEwan University

Social media influencer marketing faces uncertainty amid algorithm fatigue, regulatory scrutiny, declining consumer trust, and AI-generated influencers. Traditional theoretical frameworks struggle to explain how AI content, algorithmic curation, and synthetic personas reshape influence dynamics.

This special issue examines whether traditional influencer marketing is ending or undergoing paradigm shift in how influence is constructed, monetized, and governed. It explores how authenticity, artificial intelligence, and algorithmic mediation intersect to reshape influence practices while addressing emerging regulatory frameworks.

The issue welcomes empirically grounded contributions from multiple disciplines including strategy, media studies, consumer behavior, and technology management. It particularly encourages interdisciplinary, globally inclusive research examining non-Western contexts, emerging platforms, and underrepresented influencer communities.

Appel publié par Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l Administration. Voir l'appel sur le site de l'éditeur. Fiche de l'appel sur kerostig.

Potential topics

  • Trust, credibility, and authenticity in digital influence
  • Algorithmic mediation, platform governance, and market structure
  • Consumer resistance, fatigue, and agency
  • Virtual influencers, AI, and synthetic content
  • Cultural, generational, and global perspectives on influence
  • Professionalization, labor, and monetization in the creator economy
  • Ethics, power, and the dark side of influencer marketing
  • Expanding contexts of influence in B2B, nonprofit, and public sectors
  • Strategic navigation of platforms, algorithms, and AI tools across global-local digital markets
  • Authenticity and trust negotiation in activism, sustainability, and cause-related marketing

Timeline

  • December 31, 2026: Submission Deadline
  • March 1, 2027: Final Decisions and Revisions
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