Cristina Mele, University of Naples Federico II

Francesco Polese, University of Salerno

Jim Spohrer, International Society of Service Innovation Professionals

Bård Tronvoll, Karlstad University

This topical collection addresses how service research must evolve in response to digital transformation and emerging technologies such as artificial intelligence, augmented reality, the internet of Things, and blockchain. The collection examines how technology enables value co-creation among diverse actors and shapes service ecosystems where human and non-human participants interact.

The collection invites research exploring how technological advances create market emergence, institutional change, and new service platforms. It welcomes original contributions from diverse methodological approaches including conceptual, qualitative, and quantitative studies, case studies, and position papers that advance understanding of service dynamics in digitally transformed contexts.

Appel publié par Electronic Markets. Voir l'appel sur le site de l'éditeur. Fiche de l'appel sur kerostig.

Potential topics

• Service research and digital transformation
• Human-machine interactions and robots in value co-creation
• Technologies as enablers of market emergence and transformation
• Technologies and market shaping and market viability
• Phygital customer journey and metaverses
• Service research in complex industry settings (e.g., Industry 4.0)
• Business models to manage networks and service systems
• Emergence and institutionalization in service eco-systems
• Application of service-dominant logic to networks and markets
• Advances in combining network theory and service science

Timeline

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