M. Joseph Sirgy, Virginia Tech

Ben Wooliscroft, Auckland University of Technology

This special issue focuses on developing macromarketing metrics that measure marketing's societal impact across various domains. Similar to how other disciplines employ standardized indicators—such as GDP in economics or life expectancy in healthcare—the call invites scholars to create comprehensive metrics capturing both positive and negative effects of marketing on society. The issue builds on existing academic and public sector measures and seeks to expand the toolkit for evaluating marketing's contribution to social well-being.

Submissions may examine metrics spanning multiple contexts including consumer vulnerability, sustainable practices, quality of life improvements, socio-economic development, and emerging issues like artificial intelligence and climate change. Both empirical and conceptual papers are welcomed, with particular encouragement for conceptual work that could guide future research. The special issue aims to generate metrics useful for both policy regulation and managerial decision-making across industries, sectors, and social groups.

Appel publié par Journal of Macromarketing. Voir l'appel sur le site de l'éditeur. Fiche de l'appel sur kerostig.

Potential topics

• Marketing systems' efficiency and effectiveness
• Marketing's role in socio-economic development
• Empirical distributive justice
• Marketing of products and services that enhance quality of life
• Non-WEIRD consumption norms and impacts
• Non-traditional consumption and quality of life
• Consumer vulnerability in disadvantaged groups
• Sustainable consumption
• Sustainable production and supply practices
• Marketing contribution to peace and conflict mitigation
• Symmetry of trade benefits between nations and channels
• Health promotion contribution to consumer segments
• Marketing and climate change mitigation
• Artificial intelligence's impact on marketing and well-being

Timeline

• July 31, 2027: Submission deadline