kerostig | Tag : human-centred design https://kerostig.org/tag/human-centred-design/ Derniers appels à publications avec le tag 'human-centred design'. Wed, 30 Sep 2026 23:01:56 GMT https://validator.w3.org/feed/docs/rss2.html https://github.com/jpmonette/feed fr kerostig | Tag : human-centred design https://kerostig.org/public/favicon/android-chrome-96x96.png https://kerostig.org/tag/human-centred-design/ Notices : kerostig © 2026. Le texte des appels appartient à leurs éditeurs. <![CDATA[Marketing Myopia Reloaded: Re-Centring the Human in Retailing]]> https://kerostig.org/call/emerald-marketing-myopia-reloaded-re-centring-the-human-in-retailing/ emerald-marketing-myopia-reloaded-re-centring-the-human-in-retailing Wed, 30 Sep 2026 23:00:11 GMT

Christoph Teller, Johannes Kepler University Linz

This special issue examines how retail is being transformed by technology while questioning whether human-centred principles remain central. Building on Levitt's marketing myopia concept, it seeks research exploring how trust, experience, emotion and social interaction can be preserved within digitized retail environments.

The issue welcomes both conceptual and empirical research on retail transformation across physical, digital and hybrid contexts, with emphasis on human-centred approaches, AI integration, service innovation and societal value creation. Submissions must demonstrate strong theoretical grounding and broader relevance to international retail scholarship rather than narrow local focus.

Contributions should address practical implications for retailers and policymakers, maintain methodological rigor and originality, and avoid excessive reliance on generative AI. The issue welcomes diverse methodological approaches and aims to provide insights into retail's future role in society and consumer life.

Appel publié par International Journal of Retail & Distribution Management. Voir l'appel sur le site de l'éditeur. Fiche de l'appel sur kerostig.

Potential topics

  • Human-centred retailing and service systems
  • AI and automation in retail environments
  • Customer experience and experiential retailing
  • Trust, authenticity and social interaction in retail
  • Retail employee wellbeing and frontline dynamics
  • Platformisation and digital retail ecosystems
  • Ethical implications of retail technologies
  • Smart retailing and human–technology interaction
  • Consumer behaviour in digitally mediated environments
  • Retail spaces as community and social infrastructure
  • Sustainable and responsible retail innovation
  • Omnichannel and hybrid retail experiences
  • Emotional engagement and customer deviance
  • Retail resilience and adaptive business models
  • Future retail scenarios and societal transformation

Timeline

  • July 9, 2026: Opening date for manuscripts submissions
  • November 30, 2026: Closing date for manuscripts submission
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