Hiram Ting, Asia Pacific University of Technology and Innovation

Ziyi Gao, Yunnan University of Finance and Economics

Zhengxin Li, Tsinghua University

Jungyun Hur, California State University, Sacramento

Rawan Nimri, Griffith University

Alicia Orea-Giner, Universidad Rey Juan Carlos

Origin-linked foods—including geographical indications, protected designations of origin, regional specialties, and heritage foods—operate as quality cues, collective brands, and territorial-development resources. While these systems are substantial across Europe, China, Mexico and the United States, significant research questions remain about how origin claims become credible and valuable to consumers and markets.

This special issue investigates three interconnected dimensions: how consumers understand and value origin authenticity; how certification and traceability systems govern markets and verify provenance; and how the resulting benefits and risks are distributed among producers, processors, retailers and places. The call welcomes empirical, conceptual and review articles using diverse methodologies, with particular interest in work from underrepresented regions.

Appel publié par British Food Journal. Voir l'appel sur le site de l'éditeur. Fiche de l'appel sur kerostig.

Potential topics

• Consumer understanding of geographical indications and origin labels
• Origin cues and brand authenticity
• Willingness to pay and food-system trust
• Interactions among origin, price, quality, safety, sustainability and health claims
• Storytelling and cultural meaning in authenticity claims
• GI/PDO/PGI certification systems as collective brands
• Traceability and provenance verification
• Food fraud and counterfeiting
• Digital certificates, QR codes and blockchain verification
• Producer coordination and supply-chain governance
• Price premium distribution along value chains
• Rural livelihoods and cultural knowledge
• Biodiversity and environmental sustainability
• Scaling and standardisation
• Digital platforms and e-commerce
• Cross-border markets
• Wild and foraged foods

Timeline

• October 1, 2026: Opening date for manuscript submissions
• May 31, 2027: Closing date for manuscript submissions