Aude Rychalski, ESSCA School of Management

Varsha Jain, ESSCA School of Management

Elodie Jouny-Rivier, ESSCA School of Management

Anupama Ambika, IMT

This Special Issue invites interdisciplinary contributions exploring how emerging technologies like AI, AR, VR, XR, and others dynamically shape consumer emotions, eventually influencing identity and behaviour. The issue welcomes theoretical, empirical, and methodological paper submissions from consumer behaviour, consumer psychology, human technology interaction, digital media, and related areas.

The focus is on exploring the mechanisms, processes, and consequences in the context of technology-enabled emotion engineering. Additionally, discussions are encouraged on consumer autonomy, well-being, and broader implications of emotionally engineered consumer behaviour.

Potential topics

• How emerging technologies (AI, AR, VR, XR, and others) shape consumer emotions
• Influence of technology-induced emotions on consumer identity and behaviour
• Mechanisms and processes of technology-enabled emotion engineering
• Consequences of emotionally engineered consumer behaviour
• Consumer autonomy in the context of emotional technology design
• Consumer well-being implications of emotion engineering
• Broader societal implications of emotionally engineered consumer behaviour

Timeline

• November 1, 2026: Submissions window opens
• December 30, 2026: Submissions window closes