Alisa Minina Jeunemaitre, emlyon business school

Stefania Masè, IPAG Business School

This special issue examines how conservative, populist, and reactionary consumer movements use consumption as a cultural and political practice. While progressive consumer movements have received substantial scholarly attention, conservative consumer movements remain understudied and often analyzed through frameworks of extremism or social danger. The editors seek contributions that adopt an emic approach, understanding these movements from participants' perspectives while maintaining critical analysis.

The issue welcomes interdisciplinary research exploring how conservative consumer practices construct political, religious, gendered, and national identities. Contributors are encouraged to distinguish analytically among conservatism, populism, reactionary politics, and related categories rather than treating them as interchangeable. Research should examine how markets, brands, platforms, and material practices shape these movements, what needs they express, what forms of belonging they create, and whether consumption can facilitate dialogue across ideological differences.

Appel publié par Consumption Markets & Culture. Voir l'appel sur le site de l'éditeur. Fiche de l'appel sur kerostig.

Potential topics

• Tradwife and gendered lifestyle movements
• Conservative and populist consumer activism
• Religious consumption and faith-based markets
• Religious influencers and religious marketing
• Prepper, survivalist, and self-sufficiency movements
• Conspiracy theories and consumer communities
• Gun cultures and influencer economies
• Nationalist and anti-globalist consumption
• Modest fashion
• Anti-multicultural and antiprogressive market practices
• Boycotts, buycotts, and ideological consumption
• Platforms and circulation of political identities
• Consumer culture and family values
• Traditionalism, nostalgia, and heritage
• Domesticity and conservative subject formation
• Market responses to reactionary and populist movements
• Consumption and dialogue across ideological divisions

Timeline

• February 28, 2027: Manuscript submission deadline