Laura Bright, University of Texas at Austin

Pooja Iyer, University of Colorado at Boulder

Won-ki Moon, University of Florida

Kristen Leah Sussman, Texas State University

This special issue addresses the rapid integration of AI and generative AI into advertising, which raises urgent questions about transparency, consumer protection, authenticity, and policy. While AI has transformed advertising practices from campaign design to customer interaction, important gaps remain in understanding how AI-enabled advertising operates across media environments and affects consumer welfare, trust, autonomy, and fairness.

The call seeks interdisciplinary research examining opportunities, risks, and responsibilities of AI in interactive advertising. Studies should demonstrate clear connections to responsible AI use, consumer protection, governance, or policy implications, with particular interest in transparency, accountability, and broader societal impact across advertising practices and media contexts.

Appel publié par Journal of Interactive Advertising. Voir l'appel sur le site de l'éditeur. Fiche de l'appel sur kerostig.

Potential topics

• AI Transparency and Disclosure
• Consumer Judgments of Responsible AI Use
• Consumer Autonomy, Vulnerability, and Protection
• Responsible AI Practices in Agencies
• Organizational Governance of AI Adoption
• AI Risk Mitigation and Brand Integrity
• AI and Public Policy, Regulation, and Consumer Redress
• Media-Specific Risks and Responsibilities in AI-Mediated Advertising
• Sustainable and Responsible AI in Emerging and Agentic Advertising Environments

Timeline

• October 15, 2027: Manuscript submission deadline