Laura Bright, University of Texas at Austin

Pooja Iyer, University of Colorado at Boulder

Won-ki Moon, University of Florida

Kristen Leah Sussman, Texas State University

This special issue addresses the rapid integration of AI and generative AI into advertising, which raises urgent questions about transparency, consumer protection, authenticity, and policy. While AI has transformed advertising practices from campaign design to customer interaction, important gaps remain in understanding how AI-enabled advertising operates across media environments and affects consumer welfare, trust, autonomy, and fairness.

The call seeks interdisciplinary research examining opportunities, risks, and responsibilities of AI in interactive advertising. Studies should demonstrate clear connections to responsible AI use, consumer protection, governance, or policy implications, with particular interest in transparency, accountability, and broader societal impact across advertising practices and media contexts.

Appel publié par Journal of Interactive Advertising. Voir l'appel sur le site de l'éditeur. Fiche de l'appel sur kerostig.

Potential topics

• AI Transparency and Disclosure
• Consumer Judgments of Responsible AI Use
• Consumer Autonomy, Vulnerability, and Protection
• Responsible AI Practices in Agencies
• Organizational Governance of AI Adoption
• AI Risk Mitigation and Brand Integrity
• AI and Public Policy, Regulation, and Consumer Redress
• Media-Specific Risks and Responsibilities in AI-Mediated Advertising
• Sustainable and Responsible AI in Emerging and Agentic Advertising Environments

Timeline

• October 15, 2027: Manuscript submission deadline

Liselot Hudders, Ghent University

Steven Holiday, The University of Alabama

Regina Ahn, University of Miami

This special issue addresses how Generation Alpha and Beta, the first generations growing up within datafied, algorithmically curated platform ecosystems, experience commercial digital environments and advertising cultures. Children in these generations navigate seamlessly blurred boundaries between online and offline worlds, where algorithmic recommendations, creator content, and virtual participation increasingly shape their identity formation, consumer practices, and social relationships in ways that fundamentally differ from previous generations.

The issue seeks to move research on child consumers from the periphery to center stage by examining how commercial platforms construct, represent, and govern childhood while recognizing children as active social agents. It welcomes interdisciplinary perspectives that explore the theoretical, empirical, and methodological dimensions of children's participation in platformized consumer culture, moving beyond traditional vulnerability-versus-empowerment binaries toward more nuanced understandings of children's lived experiences within commercial digital infrastructures.

Appel publié par Journal of Interactive Advertising. Voir l'appel sur le site de l'éditeur. Fiche de l'appel sur kerostig.

Potential topics

• How childhoods of Generation Alpha and Beta are constructed, represented, moralized, and governed within advertising, platform, regulatory, and public discourses
• How platformization reshapes childhood, including identity formation, play, learning, friendship, and consumer socialization within datafied and algorithmically curated environments
• How children construct, negotiate, and express identity through commercial and digital practices, including engagement with brands, creators, digital commodities, and virtual worlds
• How platform architectures, affordances, and commercial logics transform commercial persuasion directed toward children, including immersive, interactive, personalized, and AI-driven advertising practices
• Theoretical perspectives on children's consumer socialization, including reverse socialization and children's roles as producers of marketplace knowledge
• Consumption as a cultural and social practice through which children construct meaning, belonging, status, and self-expression
• Commercialization of children's everyday lives and the blurring of boundaries between advertising, entertainment, education, play, and family life
• Roles of caregivers, peers, educators, and policymakers in shaping children's commercial experiences
• Innovative methodological approaches for studying children's lived experiences within platformized consumer cultures, including participatory, ethnographic, computational, and mixed-method designs
• Children's agency and participation within platformized consumer and advertising cultures as content creators and brand advocates
• Diverse and situated experiences of platformized childhood across socioeconomic, racial, ethnic, gendered, and ability-related dimensions

Timeline

• August 31, 2027: Manuscript submission deadline

Mark Yi-Cheon Yim, University of Massachusetts Lowell

Esther Kang, University of Bristol

The rapidly evolving landscape of home robotics presents new opportunities for advertising and marketing. With advances in physical AI making robots more capable of interacting in everyday environments, and demographic shifts creating increased demand for in-home robotics, major technology companies are now commercializing robots for caregiving and other household functions. These robots offer a novel channel for brand engagement, as human-robot interactions can foster emotional connections that position robots as both companions and marketing agents.

This special issue seeks high-quality research examining the intersection of robotics, marketing, and advertising. The journal invites contributions exploring how consumers engage with robotic agents, how these interactions affect brand perception and consumer behavior, and how marketing strategies can effectively leverage robotic technologies. Research employing diverse methodologies and addressing topics ranging from human-robot interaction psychology to ethical and privacy considerations is welcome.

Appel publié par Journal of Interactive Advertising. Voir l'appel sur le site de l'éditeur. Fiche de l'appel sur kerostig.

Potential topics

• Human–Robot Interaction: Psychological effects of perceived vitality, animacy, and agency in brand-representative robots
• Social and Relational Marketing: Use of social robots to build brand loyalty, foster parasocial relationships, and address consumer isolation through interactive engagement
• Care Robotics: Roles of interactive robots in home and specialized contexts, including navigation, product recommendation, and customer service
• Technology Adoption: Factors and mechanisms that influence consumer adoption of robots in domestic settings
• Experiential and Event Marketing: Effectiveness of robotic installations in creating immersive brand experiences and interactive out-of-home (OOH) advertising
• Ethical and Privacy Considerations: Issues of consumer trust, data privacy, and the ethical implications of autonomous data collection by robotic agents in advertising and marketing contexts
• Measurement and Metrics: Development of frameworks for assessing ROI and consumer engagement in human–robot interactive advertising campaigns

Timeline

• October 10, 2027: Manuscript deadline

Jhih-Syuan (Elaine) Lin, National Chengchi University

Chen Lou, Nanyang Technological University

This special issue examines influencer advertising as an evolving interactive system shaped by technological advances, platform algorithms, and changing consumer expectations. The field has shifted from viewing influencers as isolated persuasion sources to understanding them as components within human-machine systems where outcomes emerge from interactions among influencers, platforms, algorithms, and audiences.

The special issue addresses both opportunities and risks in influencer advertising. While new technologies enable brand engagement, influencer advertising also presents boundary conditions and unintended consequences, including concerns about deceptive practices, consumer vulnerability, and well-being impacts, particularly within increasingly AI-mediated ecosystems.

The journal invites original research that theoretically and empirically examines how and when influencer advertising succeeds or fails, with particular emphasis on work integrating contemporary technological contexts and rigorous methodology across consumer behavior, technology innovation, industry development, negative effects, and global trends.

Appel publié par Journal of Interactive Advertising. Voir l'appel sur le site de l'éditeur. Fiche de l'appel sur kerostig.

Potential topics

• eWOM, social proof, and interactive persuasion dynamics in influencer advertising
• Persuasion processes and boundary conditions
• Emotional engagement, (trans)parasocial interaction, and relational dynamics in influencer content
• Trust, authenticity, and credibility calibration across influencer types
• Unintended and counter-persuasive effects
• AI-mediated and synthetic persuasion agents
• Immersive and extended realities in influencer advertising
• Platform affordances and algorithmic amplification of influencer content
• Interactive commerce and creator-led retail ecosystems (e.g., live streaming, social shopping, short-form video)
• Influencer advertising as a profession and creator-economy dynamics
• Disclosure, regulation, and governance as interactive design challenges
• Measurement, attribution, and performance evaluation in influencer advertising
• Brand–influencer–platform–AI relationship management and governance
• The dark side of interactive and AI-mediated influencer persuasion
• Influencer fatigue, burnout, and long-term relational consequences
• Consumer vulnerability, well-being, and societal implications
• Long-term influencer partnerships in interactive and AI-enabled media
• Influencers, activism, and social or political causes
• Diversity, representation, and inclusion in influencer advertising
• Global and non-Western contexts as theory-generating sites
• Future directions in hybrid, immersive, and automated influencer campaigns

Timeline

• December 31, 2026: Manuscript deadline